エチュードハウス Etude House Happy Essential Foam Vitamin C face wash comes in 5 variants : Collagen to promote firmness and skin elasticity, Hyaluronic acid promotes hydration , white clay promotes excess oil elimination and reduces shine gently, witch hazel promotes skin refining and the one I have i.e. vitamin C promotes skin brightening. Etude House エチュードハウス claims “Happy Essential foam has been formulated with 40% polyol (glycerin , sorbitol , PEG-32 ) content to keep skin feeling moist and soft. Vitamin C compound has anti-oxidants for brightening efficacies”. Also they are “paraben free” (parabens are a class of chemicals widely used as preservatives by cosmetic and pharmaceutical industries) and don’t have any harsh chemicals. Vivalahighstreet Packaging is very cute and of good quality. The yellow tube looks so happy and bright and just makes my day happier. Vivalahighstreet Vivalahighstreet It smells citrusy but like a synthetic Vitamin C scent to me. It is very mild and gentle, suitable for daily use. Skin feels clean after using it but the best part is that it doesn’t leave the skin stretchy or dry. I think 40% moisturizers really do their job well! It is a good product to retain moisture on your face. This product is specially made for combination skin as it removes oiliness from the T-zone area and moisturizes the other parts of the face. A small amount works into a rich lather.I have already been using it for 2 months now and it will last me a good 3-4 months. Basically it’s a good product but I haven’t seen any brightening effect so far..But I think it is too much to ask for in 4$.