Etude House Moistfull Super Collagen CC Cream SPF 33/PA++ contains “magic color capsules” that adjusts to the natural skin tone It has 30 % Super Collagen in the formula. It is a rich moisturizing formula and contains skin framing collagen, so it also whitens, brightens and provides anti-ageing effects. This CC Cream comes in a sturdy beige pastic container with a brown lid. It is hygienic as it comes with a pump. It has 50 gm of product. However, I feel that the packaging is quite conservatice considering it is an Etude House product. It has a nice floral fragrance. It retails for about $28 which is pretty expensive for Etude House I feel! This cream is already tinted. Although I have the darker of the two available shades #W13 Natural Beige, I still need to add a drop of darker shade foundation to avoid looking like a white ghost. I don’t feel that it adapts or changes to my skin tone after I apply it, as promised. It provides sheer to medium coverage. A small drop spreads easily. One pump is enough to cover my entire face. I suggest to take one small pump and slowly build up the color as required. It has very smooth texture like a moisturizing lotion. It is not very thick or watery. It is not cakey and does not fade or melt off easily in heat or rub off easily when you touch your face. It is not heavy on face and doesn’t oxidize after some time or break out. It stays on for a good 6-8 hours on me, although my T-zone gets oily after sometime. I feel that the oil control is not good. Therefore, it is good for those with normal to dry skin. It is an ok CC cream but I like this one from Lakme the best. Also I didn’t see any great improvements in my skin tone. It is really moisturizing though, therefore I will be using more of it this cold month! I have to admit that I am addicted to BB and CC creams. They are ideal for people like me who want flawless looking skin without using a foundation! Vivalahighstreet Vivalahighstreet Vivalahighstreet Vivalahighstreet Vivalahighstreet Vivalahighstreet Vivalahighstreet