Come autumn, the international editions of Vogue host Fashion’s Night Out events in 20 cities across 14 markets countries. FNO was held on 10th September in my city Tokyo; will be held today on 13th September in Rio de Janeiro; and on 15th September in Madrid, St Petersburg, Lisbon and Goiania; 20th September in Milan; 28th October in Kiev; 10th-11th November in Manaus and 19th-20th November in Osaka.

Fashion’s Night Out was created in 2009 in countries where Vogue magazines are issued to restore consumer confidence and to boost and energize the fashion industry’s economy, and since then this unique event has inspired thousands of shoppers around the world to participate. The goal of this initiative is to encourage the public to celebrate and support the fashion world, so only events that are open to the public can be promoted as official VFNO events.
Vogue magazine holds their annual event ‘Fashion’s Night Out’ in Tokyo in and around the Omotesando-Aoyama-Harajuku area.
These high-end Tokyo districts in Tokyo are packed with shoppers dying to get a glimpse of designers and models. There is excitement in stores, as well as excited fashionably dressed crowd on the streets. There are hundreds of participating stores with special events, exclusive items and probably some free canapes! In Osaka FNO is held at Hankyu Umeda Main Store and Hankyu Men’s Osaka.
Festivities kick off with an opening ceremony at 4pm and end with a closing ceremony at 9.30pm Entrance is free.

All the products on sale are from some of the famous fashion brands and are sold at the fraction of the original price. There are some limited products unique to fashion night out and I picked up an original badge from the Vogue booth. A part of the proceeds will go to supporting earthquake relief – a great way to use fashion to do something good!

It was my first time going to FNO and frankly I didn’t know what to expect. I had absolutely no idea regarding what special items were for sale or if any celebrity would be visiting or performing. I went there at 7pm which I think was a good to time to see glamorous Tokyo crowd out in the well-lit Omotesando streets . But I guess if you want freebies and free champagne then you probably need to go there around the opening ceremony. There was a DJ playing and later someone singing while I was there. I am sure they are famous people, but I have no clue who they were! There were long queues to get samples, or free drinks or even to get clicked in front of photo booths. I looked around the shops selling Vogue FNO special goodies however nothing caught my fancy! Crowd there was immaculately dressed in their fashion finery which made me think twice about my clothing choice. If I go to FNO next year I will make sure to deck myself in my most stylish ensemble and hit the shops in the afternoon and stay there all night!

fno tokyo

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fashion festival tokyo

image via internet

fno tokyo 2016

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vogue fno

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japan fashion blogger

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tokyo fashion events

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